As a digital junkie who tweets while watching UP with Chris Hayes every weekend, you probably saw the @Oreo tweet as it happened in real time during the Super Bowl.
“OMG,” you probably thought to yourself, “That is <expletive> brilliant!”
Well, I certainly said that.
And after a good night’s sleep, I realized exactly what was so brilliant about the tweet. It was done in real time and in context. For those who watched the game from a first, second and third screen it was — and will forever be — part of the experience of being “at the Super Bowl 47 (XLVII?).”
For those who did not tweet during the game, they are waking up to the awesomeness that is the tweet on TV, in blog posts or in conversations at the water cooler. They know by now what all the fuss is about, but it isn’t the same as being there. For them, it never will be. They will never know that “OMG” feeling you and I shared. They will never, ever be part of the collective conscious of millions that occurred in that one millisecond when the twitter blew up over that one tweet.
And that is why you should never DVR or time-shift UP with Chris Hayes. Watching it later is not engaging in the conversation. Wake up early, tune in, tweet with us #uppers in real time.
Even if it hurts. Especially when it hurts.